Excel Insurance Group, Lloydminster: 1.780.875.6178

One of the Founding Members of Excel Insurance Group, An Assurex Global Partner

At Excel Lloydminster, we continuously work to serve our community as a small town broker with big city expertise. We believe that Lloydminster is still a ‘small town’  and most folks expect a personal experience with their insurance broker EVERY TIME. Our customers expect to deal with the same person that wrote their insurance policy and for years to come. We do our very best to make this a staple part of your dealings with our independent insurance brokerage.

Whenever possible, we like to do things the ‘old-fashioned’ way when it comes to service. While keeping up with the latest technologies and insurance products available on the market, we still deliver traditional service and service you can count on daily. The means you should expect no automated telephone systems and no voicemail whenever possible. We have real people talking with real people!

With Excel Lloydminster, you also have the option of just coming on down to see us. We are appointment free (unless you need one scheduled) and welcome face-to-face interaction as often as you want it. Need a quote quickly? That’s no problem either. We are always happy to provide an insurance quote over the phone if that’s just more convenient for you.

This is the Excel Lloydminster difference! It’s one upon which you can rely!




A Proud Part of the Family!

Excel Lloydminster is a proud part of the Musgrave Agencies real estate and land development family!

Excel Lloydminster is a proud part of the Musgrave Agencies real estate and land development family!

Let’s Talk; Let’s Meet

Telephone & Fax Numbers:

Call Us: 1.780.875.6178

Fax Us: 1.780.875.5958

For Alberta & Saskatchewan

Excel Insurance Group:

1202 50th Avenue, Lloydminster, Alberta, T9V 0Y1

Excel Insurance Group Lloydminster: One of the Founders of Excel

Excel Lloydminster is one of the founding partners of Excel Insurance Group. Through partnership and collaboration, the Excel Lloydminster office is a wonderful example of independent insurance brokers coming together to help better satisfy the needs of their customers.

The journey did not see the partners starting out when Excel Lloydminster was officially formed in 2011. Rather, one of the partners originally began his journey into entrepreneurialism in 2006 when Daryl Swanson opened the Phoenix Insurance Group office in Lloydminster in 2006. Beginning without a client base, the Phoenix office began humbly while others were also thinking the same. Future partners Scott Musgrave and Doug Wilson had, coincidently, decided against unanimous professional advice and moved forward with their own plans to build an insurance brokerage at the same time. Calling it Wilson Insurance, and with no contacts in the industry, no insurance company contracts and as professionals without insurance licenses held, this would be a challenge. Both the Phoenix Insurance Lloydminster office and The Wilson Insurance office grew to record capacity in the coming years.

In 2011, Wilson Insurance and Phoenix Insurance merged at a time when Phoenix Insurance Group itself began to morph into a new brand and new identity: Excel Insurance Group. In 2013, Lloydminster local, Border City Insurance, was purchased by Excel  Insurance Group. Today, Excel Lloydminster passionately serves the community and has grown to be the city ‘favourite’ for all personal insurance, commercial insurance and business advice.

Excel Lloydminster is also a proud part of the Musgrave Agencies family of local community real estate and land development professionals.